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Book Review of Revenue Management

Revenue Management
Revenue Management
Author: Robert G. Cross
Genre: Business & Money
Book Type: Hardcover
reviewed d on
Helpful Score: 1


This was a great book! Really gave me a solid understanding on how Revenue Mngt is the way to go instead of cost-cutting/lay-off's, etc. The airlines should review this book in 08' due to the high cost of oil. They are cutting left and right instead of looking at the bigger picture.