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Search - List of Books by Christian Gronroos

Total Books: 10
In Search of a New Logic for Marketing Foundations of Contemporary Theory
In Search of a New Logic for Marketing Foundations of Contemporary Theory
Marketing y Gestion de Servicios
Marketing Y Gestion De Servicios [Spanish Edition] (Paperback)
ISBN-13: 9788479781460
ISBN-10: 8479781467
Genres: Business & Money, Nonfiction
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Service Management and Marketing
Service Management and Marketing (Paperback)
ISBN-13: 9780029463987
ISBN-10: 002946398X
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Service Management and Marketing  A Customer Relationship Management Approach 2nd Edition
Service Management and Marketing Customer Management in Service Competition
Service Management and Marketing Managing the Moment of Truth in Service Competition
Service Management and Marketing Managing the Moment of Truth in Service Competition [Issues in Organization and Management Series] (Hardcover)
ISBN-13: 9780669200355
ISBN-10: 0669200352
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Service Management and Marketing Managing the Service Profit Logic
Strategic Management and Marketing in the Service Sector
Strategic Management and Marketing in the Service Sector (Paperback)
ISBN-13: 9780862380595
ISBN-10: 0862380596
Genre: Business & Money
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Strategic Management and Marketing in the Service Sector [Research reports / Swedish School of Economics and Business Administration] (Paperback)