1995 - Smart Simple Design Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection (Paperback) → Hardcover ISBN-13: 9780471131854 ISBN-10: 0471131857 Genre: Business & Money ? 1994 - Smart Simple Design Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection (Hardcover) → Paperback ISBN-13: 9780939246625 ISBN-10: 0939246627 Genre: Business & Money ? |