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Search - List of Books by J. Scott Armstrong

J. Scott Armstrong (born March 26, 1937), Ph.D., is an author, forecasting and marketing expert,
and a professor of Marketing at the Wharton School of the [[University of Pennsylvania]]. Known for his work on forecasting, Armstrong is the author of several works, including the most frequently cited book on forecasting.


In 2007, Armstrong made headlines by challenging Al Gore to a $10,000 bet on yearly temperatures, which he refers to as "The Global Warming Challenge." He has also testified before Congress on flaws in forecasts of polar bear populations.

Armstrong is the co-founder of the site advertisingprinciples.com, which in 2004, won the MERLOT award for best business education site.

Education and Background   more

Forecasting   more

Marketing and Advertising   more

Selected Publications   more

This author page uses material from the Wikipedia article "J. Scott Armstrong", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 3
Persuasive Advertising Evidencebased Principles
2010 - Persuasive Advertising Evidencebased Principles (Hardcover)
ISBN-13: 9781403913432
ISBN-10: 1403913439
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LongRange Forecasting From Crystal Ball to Computer
1985 - Longrange Forecasting From Crystal Ball to Computer (Paperback)
ISBN-13: 9780471822608
ISBN-10: 0471822604
Genre: Business & Money
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Longrange Forecasting
1978 - Longrange Forecasting (Hardcover)
ISBN-13: 9780471030027
ISBN-10: 0471030023
Genre: Business & Money
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