Search - List of Books by Pat Cochrane

Pat Cochrane was a Canadian morning radio personality (disc jockey) on CHOG in Toronto, CJSB in Ottawa, CFBR-FM in Edmonton, CKIK-FM in Calgary, CHIQ in Winnipeg, CHEC in Lethbridge, CKSO in Sudbury and CJOK in Fort McMurray.

Born in Sault Ste. Marie, Ontario, Cochrane began his broadcasting career in high school, playing records over the P.A. system out of the school's library during lunch hour, while working part-time at CJOK.

Initially hired for evenings and weekends by Q-94, Winnipeg, Cochrane was quickly promoted to morning drive, becoming the youngest morning personality in a Canadian major market at age 20. Highlights included a raunchy, live on-air bachelor party for Joe Poplawski of the Canadian Football League's Winnipeg Blue Bombers.

At CJSB (54 Rock) from 1987-1990, Cochrane honed an insouciant brand of "suggestive shock radio," somewhere between Mad magazine and Monty Python's Flying Circus, delivered with quick, cynical wit and relentless parody and satire that kept his audience off balance--and loyally tuned in. It was rumoured that a young Tom Green was a fan and drew inspiration from the show. Whether touring the "Garages and Rides of the Rich and Famous" (including legendary local newscaster Max Keeping), chasing Members of Parliament through the corridors of the House of Commons in protest of the dreaded impending Goods and Services Tax, or offering his listeners a chance to win a raw rump roast on "Wheel of Meat", Cochrane delivered an irreverent, refreshing wakeup call to Canada's ultra-conservative "Nation's Crapital," and becoming a favorite target of the satirical Frank Magazine.

In 1990, Cochrane arrived at Toronto's CHOG (AM 640 The Hog), which had flipped formats from legendary country station CFGM to a high-octane rock format. He made an instant impression by reporting for his first day of work disguised as a deranged trucker/disgruntled country music lover, terrorizing the staff, including Gary Aube, the program director who hired him. Despite early ratings success, within a year, the station was turned over to a consultant who switched to a dance format, and Cochrane asked to be bought out of his contract. Exiting as flamboyantly as he entered, Cochrane hired male and female strippers (posing as his neighbours) to amuse the office staff at his farewell party.

CHOG (and Cochrane's penchant for the use of sound effects) was satirized by Toronto native Mike Myers in the movie Wayne's World 2.

After brief stints at CKIK, Calgary, and CFBR (The Bear) in his home town of Edmonton, Cochrane migrated south to San Diego, California in 1994, where he became a published author and entrepreneur.

This author page uses material from the Wikipedia article "Pat Cochrane", which is released under the Creative Commons Attribution-Share-Alike License 3.0
Total Books: 8
Outbound Telephone Selling A Management Manual
1999 - Outbound Telephone Selling a Management Manual (Hardcover)
ISBN-13: 9780566080890
ISBN-10: 0566080893
Genre: Business & Money

Power of the Phone  Power of the Phone
1993 - Power of the Phone Power of the Phone [Wyvern Edn Only - Wyvern Only] (Hardcover)
ISBN-13: 9780273604105
ISBN-10: 0273604104

The Power of the Phone Tested Techniques to Cut Costs Save Time and Boost Sales
The Power of the Phone Tested Techniques to Cut Costs Save Time and Boost Sales [The Institute of Management] (Paperback)
ISBN-13: 9780273602118
ISBN-10: 027360211X

The Customer Only Rings Once Managing Telephone Contact With Your Customers
The Customer Only Rings Once Managing Telephone Contact with Your Customers [Institute of Management] (Paperback)
ISBN-13: 9780273611745
ISBN-10: 0273611747
Genre: Business & Money

The Telephone Skills Coaching Manual 38 Sessions for Working With Individuals and Small Groups  Key Telephone Skills and Inbound Calls
The Telephone Skills Coaching Manual 22 Sessions for Working With Individuals and Small Groups  Outbound Calls
Building a Creative School A Dynamic Approach to School Development