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Public Relations Kit for Dummies
Public Relations Kit for Dummies
Author: Eric Yaverbaum, Robert Bly
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you n...  more »
ISBN-13: 9780764552779
ISBN-10: 0764552775
Publication Date: 1/3/2001
Pages: 384
Rating:
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Publisher: For Dummies
Book Type: Paperback
Members Wishing: 0
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Book Info
(IDG Books) A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises. The CD-ROM contains videos, public relations forms, lists of PR firms, media outlets and useful contacts, plus PC software tools and links to PR Web resources.


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