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Customer Experience: Future Trends and Insights
Customer Experience Future Trends and Insights
Author: C. Shaw, Q. Dibeehi, S. Walden
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
ISBN-13: 9781349320271
ISBN-10: 1349320277
Publication Date: 6/5/2016
Pages: 199
Edition: 1st ed. 2010
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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