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The Customer Management Scorecard: Managing CRM for Profit
The Customer Management Scorecard Managing CRM for Profit
Author: Bryan Foss, Merlin Stone, Neil Woodcock
Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers. The results, however, have often been disappointing and companies are now looking closely at how to make their CRM initiatives profitable. This timely book presents the results of the latest ...  more »
ISBN-13: 9780749438951
ISBN-10: 0749438959
Publication Date: 12/30/2002
Pages: 428
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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