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Marketing by Menu
Marketing by Menu
Author: Nancy Scanlon
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. This book tells you everything you need to develop a menu program that will ensure th...  more »
ISBN-13: 9780471253303
ISBN-10: 0471253308
Publication Date: 11/12/1998
Pages: 272
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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