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Menu Pricing & Strategy (Hospitality, Travel & Tourism)
Menu Pricing Strategy - Hospitality, Travel & Tourism
Author: Jack E. Miller, David V. Pavesic
This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.
ISBN-13: 9780442022099
ISBN-10: 0442022093
Pages: 228
Edition: 4th
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Publisher: Van Nostrand Reinhold
Book Type: Paperback
Members Wishing: 0
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