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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
The New Rules of Marketing PR How to Use Social Media Online Video Mobile Applications Blogs News Releases and Viral Marketing
Author: David Meerman Scott
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of successThe New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step...  more »
ISBN-13: 9781118488768
ISBN-10: 1118488768
Publication Date: 7/1/2013
Pages: 368
Edition: 4
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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