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The One to One Manager : Real-World Lessons in Customer Relationship Management (One to One)
The One to One Manager RealWorld Lessons in Customer Relationship Management - One to One
Author: Don Peppers, Martha Rogers
In The One to One Manager, visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-dep...  more »
ISBN-13: 9780385502290
ISBN-10: 038550229X
Publication Date: 1/15/2002
Pages: 288
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Publisher: Currency
Book Type: Paperback
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