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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management
Author: Paul Temporal, Martin Trott, Paul Temporal, Martin Trott
Provides a fresh, international perspective on building customer relationships and building brand equity — Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations ...  more »
ISBN-13: 9780471846154
ISBN-10: 0471846155
Publication Date: 5/22/2001
Pages: 250
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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