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Service-Dominant Logic: Premises, Perspectives, Possibilities
Service-Dominant Logic Premises Perspectives Possibilities
Author: Robert F. Lusch, Stephen L. Vargo
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the princi...  more »
ISBN-13: 9780521195676
ISBN-10: 0521195675
Publication Date: 3/31/2014
Pages: 250
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Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
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