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Search - Strategic Customer Care : An Evolutionary Approach to Increasing Customer Value and Profitability

Strategic Customer Care : An Evolutionary Approach to Increasing Customer Value and Profitability
Strategic Customer Care An Evolutionary Approach to Increasing Customer Value and Profitability
Author: Stanley A. Brown
How to successfully apply the principles of customer care in any company Most organizations today recognize the importance of improving customer care—the need to go beyond traditional customer service and truly manage customers as assets—but only about 6% apply its principles effectively. This book fully explains the three stages ...  more »
ISBN-13: 9780471643425
ISBN-10: 0471643424
Publication Date: 5/12/1999
Pages: 320
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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