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The Ultimate Question: Driving Good Profits and True Growth
The Ultimate Question Driving Good Profits and True Growth
Author: Fred Reichheld
One Question Can Determine Your Business’s Future. Do You Know the Answer? CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors—c...  more »
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ISBN-13: 9781591397830
ISBN-10: 1591397839
Publication Date: 3/2/2006
Pages: 210
Rating:
  • Currently 3.8/5 Stars.
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3.8 stars, based on 5 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Audio CD
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buzzby avatar reviewed The Ultimate Question: Driving Good Profits and True Growth on + 6062 more book reviews
Hmmm, I wonder what the perspective after the onset of the Great Recession would be...


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