Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

• Jack Trout
• In Search of the Obvious: The Antidote for Today's Marketing Mess — New Jersey. John Wiley & Sons. Oct 2008.
• Jack Trout on Strategy — New York. McGraw-Hill. March 2004.
• A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. Nov 2002.
• Big Brands. Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.
• Jack Trout with Steve Rivkin
• Repositioning: Marketing in an Era of Competition, Change and Crisis — New Jersey. John Wiley & Sons. Oct 2009.
• Differentiate or Die — New York. John Wiley & Sons. 2000.
• The New Positioning — New York. McGraw-Hill. 1996.
• The Power of Simplicity — New York. McGraw-Hill. Nov. 1998.
• Repositioning: Marketing in an Era of Competition, Change, and Crisis — New York. McGraw-Hill. 2010.
• Jack Trout with Al Ries
• Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981.
• Marketing Warfare — New York. McGraw-Hill. 1986.
• Bottom-Up Marketing — New York. McGraw-Hill. 1989.
• The 22 Immutable Laws of Marketing — New York. Harper Collins. 1993.

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